Emma's career spans an impressive breadth of property sectors, encompassing destination and tourism marketing, retirement living, commercial and residential developments, urban renewal and greenfield projects. Having delivered campaigns from inception to completion, she brings a rare end-to-end perspective to the marketing function at Jinding, combining strategic thinking with a collaborative approach to achieve the best outcomes for the business and its projects. Known for her ability to challenge conventional thinking and work seamlessly across internal teams and external consultants, Emma is a results-driven marketing leader who brings both creativity and commercial rigour to everything she does. Her experience working with some of the industry's most prominent organisations has shaped a deeply considered and effective approach to property marketing. Emma holds a Bachelor of Communication and a Master of Marketing from Monash University.